BUSINESS, BRAND, COMMS & CULTURE CONSULTING

Brand and product development. Culture and communications strategy. Build or revision a brand, develop digital products, and bring it all together with the right voice, messaging, pricing, values, and positioning. Find the right words and narrative to define your product, culture, and purpose both internally and consistently across all communications platforms.

Does your brand tell a clear story? Do your employees, clients or community understand and embody what you stand for? Is it easy to explain what you offer, and more importantly, why?

Let’s get it down on paper. The largest bottleneck in a business is that its best ideas and clarity of vision often remain in someone’s head (maybe that’s you). Our process together helps to identify (or get back to) the core mission and translate ideas into relevant, true, workable copy. With a clear set of brand identity guidelines to create consistency and messaging integrity, consulting work can then be scoped to include product development, marketing launches, hiring and training facilitation, cultural development, and general consulting CMO responsibilities, focused on brand, product, and communications.

Clients: TENCENT, Toyota, S Factor, Growthink, City National Bank, Rise Above the Disorder, and many more.

INCREASE RESONANCE

Invest in your brand first, and the ROI always follows. Brand development is the foundation of everything a business does, from operations to communications.

Each project is crafted to meet your priorities and constraints. Throughout a consulting engagement, the scope of work often incorporates these aims:

  • Define your offering

  • Create a brand manifesto

  • Hone your message(s)

  • Set up correct assets

  • Communicate and market

  • Convert and sell

  • Train, educate & empower leaders

Erika’s ability to listen to us and help create and hone the appropriate messages was invaluable. She was able to navigate some strong and differing opinions to craft a more accurate product description for a fairly complex service model. I found Erika to be intuitive and insightful. We were on a tight timeframe and she was able to commit and deliver.

Denise Flora, FinTech Exec., Inworks Payment Automation

Working with Erika was a godsend. She helped me organize and collect my creative business ideas in a way that was professional, marketable, and scalable. She instilled in me the confidence to move forward and launch my business.

Erica Siegal, LCSW, NEST Harm Reduction & Psychotherapy

She has been instrumental in developing our brand voice and messaging, as well as a key member of our product development team. Erika has a keen ability to focus on the important aspects of a challenge and work with the team to develop innovative approaches and solutions.

AJ Peralta, CEO Hikari Media